Small business marketing should target micro demographics ...

February 1, 2013 in Sales and Marketing

Small business marketing tips seem to be everywhere these days, but writer Seth Godin does not think people are getting the message they need to hear?- small?businesses should market to even smaller demographics.

In an interview with Inc Magazine, Godin expresses his distaste for mass market appeal in the small business industry, noting why so many hopeful enterprises go belly up.

?They seek the mass market because it feels harder to fail?there?s always one more stranger left to bother. It?s the small, the weird, and the eager that will make or break you,? he told the source.

Social media is a hot topic among developing companies today, but it is an aspect of modern business that puzzles entrepreneurs. The Financial Post offers social media as an open forum for innovative small business marketing, where managers can interact with customers based on interests as well as immediate locations thanks to GPS technology.

Godin?advises as little interaction between clients and businesses as possible, as well as completely ignoring the ability to share posts made by others in social networks. He tells?the source successful small business marketing is achieved by producing content, and entrepreneurs should strive to be as original as possible online.

Source: http://buildmybiz.com/small-business-marketing-should-target-micro-demographics/

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